Gisela Chueca's profile

XULITA MX - Brand Identity

Gisela Chueca
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InDesign
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
I joined an Imagin's initiative to create the brand identity for Xulita MX as a pro-bono project to give back to the community. Xulita MX is a platform to empower Mexican women abroad through their artisanal crafts.

The name Xulita comes from a friendly name given to any women that does good, and it's rooted within Mexican population. Inspired by the shape of traditional dresses and vivid colours I created the logotype and a flexible as well as playful identity that celebrates the figure of Mexican women in their society: as mothers, workers, artists and spirits.

Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
Advertising Brand Design brand identity editorial Logotype print typography visual identity women artisan
XULITA MX - Brand Identity
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Gisela Chueca's profile

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Gisela Chueca's profile
Spain

XULITA MX - Brand Identity

Brand Identity for Xulita MX. An initiative that empowers Mexican women through participation in partnerships, and brings value to their artisana Read More

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